Rosa is a conceptual flower shop and cafe opening in central London. They are looking to innovate the flower business by not only selling plants but also offering a beautiful green space in the middle of the city where people can relax, have a nice cup of coffee, and enjoy the company of nature. They’re targeting a younger crowd – the so-called “plant parents,” millennials living and working in London, who might not have time for a pet or kids just yet but love to fill their houses with plants. Their aesthetics is simple and elegant, with a hand-drawn aspect that brings an earthy feel to the brand.