Sureridge is a conceptual outdoor clothing and supplies company based in Upstate New York, US. Sureridge products are once-in-a-lifetime purchases, as the quality is so good. The client required a new brand identity with variants of their logo mark and a few alternative crests or badges, as well as a set of Point of Sale (POS) posters. The new brand needed to evoke the outdoors while giving a brand impression that is nothing less than the highest quality.